The actress is delighted to join the Bulgari family as she believes the brand aligns with her passion for social activism

Multi-hyphenate Priyanka Chopra Jonas adds brand ambassador of Bulgari to her already impressive resume. The actress, producer, author, social activist and philanthropist will support the Roman jewellery with special focus on "the themes of women empowerment, diversity and inclusion", according to the press statement.

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"I endeavour to align myself with brands that recognise their immense social responsibility. Bulgari has made great impact in their efforts to support children in need around the world, and I look forward to working together to continue that work," Chopra-Jonas said. Indeed, Bulgari has a long-standing commitment to the Save the Children organisation that helps at-risk children around the world, and has a jewellery collection dedicated to raising funds for its efforts.

See also: Bulgari Introduces New Brand Ambassadors, François Civil And Chiara Ferragni

Chopra-Jonas, who will next be seen in Matrix 4, a global UNICEF Goodwill Ambassador, a Global Citizen ambassador and a recipient of the prestigious Danny Kaye Humanitarian award. The former Miss World recently partnered with Give India to raise fund for Covid-19 relief efforts in her home country of India; Bulgari has already made a donation to the fundraiser. 

“I’m beyond excited that Priyanka is joining our family. With her beauty, talent and humanitarian commitment, she is an inspiring role model for millions of woman in the world," said Jean-Christophe Babin, CEO of Bulgari.

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