#Raise Your Hand has roped in actors, models and celebrities to show off the “Save the Children” collection and be catalysts towards further support for the charity.
Having expanded their collection of philanthropic jewellery, Bulgari is now launching a charity campaign to raise funds for Save the Children.
#Raise Your Hand has roped in actors, models and celebrities like Naomi Watts, Luke Evans, Soo Joo Park and Carina Lau, driven by the creative direction of Fabrizio Ferri to show off the “Save the Children” collection and be catalysts towards further support for the charity.
“We raise our hand to signal our presence, our interest, our attention, our participation. To signal that we do not hide, that we have no fear, that we believe we have an answer,” said Fabrizio Ferri. “Raising our hand while wearing the ring or the bracelet symbolizes our support for Bulgari's effort to raise funds for Save the Children. I have personally witnessed the positive impact it has had on the lives of thousands of children around the world, thanks to the money raised so far. That's why I donate my work. This is how I raise my hand.”
Naomi Watts
Luke Evans
Carina Lau
Soo Joo Park
Juliette Binoche
Meg Ryan
Fabrizio Buonamassa, Bulgari Senior Director of Design
Jean-Christophe Babin, Bulgari Chief Executive Officer
Having raised $50 million for Save the Children already, Bulgari has been able to help over 1 million children in 33 countries affected by natural disasters, wars, marginalization, disability and poverty. With #Raise Your Hand, the Roman jeweller and the charity look to focus on youth empowerment, by helping build the foundations for the hundreds of thousands of children they have reached worldwide to attain a brighter future.
“Save the Children is one of the most effective, wide-reaching charities in the world, and we are proud to work alongside them in their cause,” added Jean-Christophe Babin, CEO of Bulgari.
“Children are a key component in the fight against poverty, because as much as they are vulnerable they also harbour so much potential. It is by providing assistance and education to a growing youth that we can make a difference in the whole rest of their lives. Bettering the world is a quality inborn in Bulgari’s company culture. We are proud to partner with Save the Children to do our part in making a better tomorrow.”
The Save the Children collection consists of a ring, a pendant and a bracelet inspired by Bulgari’s B.zero1 jewellery design, of which, a portion of the proceeds are donated to Save the Children. The collection is available in Bulgari stores worldwide and online on their official website.
Want to play your part? Drop by one of these two new Bulgari stores in Kuala Lumpur.