Held at the Malmaison by The Hour Glass boutique at Knightsbridge in Orchard Road, the auction preview’s main attraction is undoubtedly an exclusive selection of Rolex Daytonas curated by Pucci Papaleo, author of The Ultimate Rolex Daytona.
Look out for the vintage white gold Rolex Cosmograph Daytona also known as “The Unicorn”, of which its sale will benefit Children Action dedicated to improving the lives of youth around the world. The timepiece will go on the block at the Daytona Ultimatum sale in Geneva on May 12, 2018.
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Another significant piece on display is the Omega that once belonged to Elvis Presley, gifted to him by RCA Records for having sold 75 million records. This watch is part of the Geneva Watch Auction: SEVEN that will also happen on May 12. This auction will also feature several rare, complicated Patek Philippe timepieces.