Looking sleeker, slimmer and very modern today, Santos de Cartier has been part of the House’s permanent collection for more than a century, its industrial chic sensibility resolutely intact regardless of the change in time, trend and iteration. This renewed focus has even led Cartier to appoint Oscar nominee Jake Gyllenhaal, who shot to fame in films like October Sky, Brokeback Mountain and Nocturnal Animals, as the face of Santos de Cartier. According to The Hollywood Reporter, Gyllenhaal is the first ever celebrity to star in a Cartier campaign – and, for a luxury maison founded in 1847, that’s a huge honour!
With so much excitement surrounding Santos right now, it is time to get reacquainted with the classic icon.
Also see: Photos from the La Panthere De Cartier Exhibition in Kuala Lumpur