Reservoir, A New French Brand, Fuels A Fresh Concept Of Time
Reservoir has recently joined the growing family of Swiss Watch Gallery, one of the largest luxury watch retailers in Kuala Lumpur. Founded in 2016, the Paris-based company is the passion project of former banker Francois Moreau who wanted to bring something unique to the watch market. It had to have the high quality mix of French and Swiss elements but it was also important to Moreau that it was, for lack of a better term, affordable luxury.
While driving home one day, he was thinking about designs when he became intrigued by the back and forth motion of the needle on his speedometer. He then made a sketch, translating the design of the speedometer into a 60-minute scale with the needle now a retrograde minute hand (it reverses to ‘0’ at the end of the hour). A jumping hour aperture inspired by the mileage meter and a power reserve display that borrows from the fuel gauge complete the picture. To work the complications, Reservoir uses the automatic ETA 2824-2 movement fitted with a patented module.
Since Reservoir’s debut at Baselworld in 2017, these elements have become its design DNA, an alternative time display that made its maiden appearance in the GT Tour model inspired by classic racecars. Last year, its tribute to classic British cars, the Longbridge British Racing with green dial, earned it a nomination in the Challenge category (for watches below CHF4,000 or about RM17,000) at the Grand Prix d’Horlogerie de Geneve.
It builds on this acclaim with the new Longbridge Club Rose Gold, the first non-steel model in the Longbridge collection. It boasts a 41.5mm rose gold case that is satin-finished and polished, paired with a black dial and brown alligator strap.
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It isn’t just the automobiles that it is interested in; since then Reservoir has also looked to the measuring instruments of airplanes (the Airflight model) and even submarines (Tiefenmesser) for inspiration.
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This year, it raises its game with its first dive watch, the Hydrosphere Air Gauge. Recalling the first dive pressure gauge, the dial maintains the single hand design, a bold departure from conventional dive watches. But it promises to be a reliable underwater companion complete with a helium valve, a unidirectional rotating bezel in ceramic as well as Superluminova white dial and black indexes. Another model, the Hydrosphere Blackfin, features a black dial with white indexes.
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