The Swiss luxury watchmaker counts Tan Sri Michelle Yeoh and Olympic medallists among its loyal female fans
With a minimum six-figure price tag for its watches, Richard Mille applies fastidious measures for all of its creations, no matter the gender they are made for. Founded in 2001, it only took four years for the independent watchmaker to release its first watch for the discerning female population, the RM07 automatic that didn't shy away from the boldness — think cutting edge materials, avant-garde aesthetics — that had come to define its masculine timepieces.
Whether it is the use of high performance TPT (Thin Ply Technology) carbon or the incorporation of the skeletonised Calibre RMAS7 automatic movement, the message is clear: the Richard Mille women, like their male counterparts, are bold and confident, unafraid to take charge and display their strength.
See also: Richard Mille Debuts An Automatic Tourbillon For Women
In recent years, more and more attention is being paid to bolster its timepieces for the ladies, especially since Cécile Guenat joined as the creative director for the ladies collection, and Amanda Mille as its head of client relations. Both women are the daughters of the brand founders, Dominique Guenat and Richard Mille respectively.
Last year, Guenat debuted her first women's watch, the Automatic Talisman, that showcased her expertise in jewellery design combined with the maison's mastery in complicated movements. Earlier the same year, Richard Mille flirtation with the ladies reached fever pitch with the colourful Bonbon collection that featured candy and fruity motifs created with high-tech materials and innovative techniques.
See also: Richard Mille Reinvents The Pocket Watch