Brand ambassadors Benjamin Millepied and Thomas Roussel join hands to produce a short film to introduce Richard Mille's first-ever flyback chronograph developed and constructed in-house
Creating memorable experiences to unveil new timepieces is nothing new to Richard Mille. After all, since 2001, the Swiss watchmaker has employed different strategies and formats to launch its creations with maximum impact. Some made their debuts at the now-defunct Salon International de la Haute Horlogerie fair (now rebranded as Watches & Wonders Geneva), some were unveiled on the sidelines of major events such as motor races and regattas, while others premiered at more intimate but star-studded gatherings with its brand ambassadors in attendance.
This year, to launch the brand-new RM 72-01 Lifestyle in-house chronograph, the marque has opted to work with two of its ambassadors to create an impressive short film that is, as its press statement describes, "poised at the intersection between haute horlogerie, dance and music".
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Behind the short film titled Within are Frenchmen and brand ambassadors Benjamin Millepied and Thomas Roussel, renowned names in the fields of dance and music respectively. Their oeuvre is based on the duo's "resolutely singular vision and an obsession with perfect timing and harmonious movement". Shot at Joshua Tree National Park in the US by Millepied, the film features two dancers donning the RM 72-01 Lifestyle watches—one in 5N red gold and the other in titanium—and executing powerful and energetic dance moves. In a modern take of the classic pas de deux, the female dancer responds to her male partner in an unstructured and spontaneous manner.