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This beauty entrepreneur proves that all you need is determination and a dream to build a successful online business
“I wanted to change my life,” states Nabilah Nazib, founder of haircare brand Sugardoll.
At only 23 years old, Nabilah was a struggling single mother working as an insurance agent, faced with the judgement of being a divorcée. “To make matters worse, I was suffering from post-partum hair fall,” she says, “For an insurance agent, appearance is everything!”
As she was conducting her own research into solving her personal hair problems, she found a purpose. “At the time, I couldn’t afford the expensive treatments at the fancy salons, so I had to figure out what worked for me. And when I did, I wanted to share what I’ve learned with the people out there who are experiencing the same issues.”
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The secret to her haircare line, based on her own findings, is simple: Healthy ingredients. Formulated with high-performing and nourishing ingredients, including biotin, vitamins, as well as olive and almond extracts, Nabilah has created an entire range of hair care solutions, from shampoo and conditioner to hair tonic, serum and supplements. And customers have not been shy about sharing their results.
But it was not always this way. “When I started Sugardoll five years ago, there was not a lot of interest in haircare, especially products such as hair supplements,” she reveals. “I found that Malaysians often neglect their hair, especially when they know it can be covered. Sometimes, they even leave it damp under the hijab—which is definitely not advisable!”
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