The secret of youth in Korea’s Red Pine trees

Sulwhasoo has spent 50 years researching the skincare benefits of medicinal herbs, emerging with a complex and fascinating refining process that extracts what been termed 'De-Aging Active' or DAA from red pine, considered the best pine species in Korea.

Simply put, DAA bears a distinct structural combination to the skin’s Sirt-1 gene, a key gene responsible for normalising skin functions and repairing the skin from ageing-related damages.

Enhanced with Sulwhasoo’s proprietary Red Pine Concentration Process, DAA stimulates the creation of longevity genes in the skin, boosting its ability to fight the tell-tale signs of ageing. 

Reporting from Seoul: The 2018 Sulwha Cultural Exhibition

Treasure your eyes

Fine lines, faint shadows and sagging skin around the eyes – easily disguised by a little concealer and foundation, but the root cause of these skin woes won’t retreat without a fight.  

Sulwhasoo’s new Timetreasure Renovating Eye Serum harnesses the power of red pine, unleashing its skin-firming and brightening benefits on all those delicate under eye areas. Accompanying the serum is a Golden Eye Care Massager, designed to help the serum penetrate deeper into 4 different areas around the eye for rejuvenated and brighter skin.

Related: Entrepreneur Raja Jesrina Arshad on the beauty of resilience

Twinkles, not wrinkles

A signature product of Sulwhasoo's Timetreasure line, the Timetreasure Renovating Eye Cream EX tackles wrinkles and dark shadows while protecting the skin and gently restoring its elasticity, all with a smooth and silky finish.

Together, the Timetreasure Renovating Eye Cream EX and Eye Serum work wonders to inject youth and vitality into the oft-neglected (and most trouble-prone) under eye areas.

Timeless Asian wisdom in your everyday skincare routine

Air-conditioned rooms, environmental pollutants, lack of sleep and unhealthy snacking habits: the older we get, the harder it is to hide the effects of what we go through on a daily basis.

If you haven’t been as faithful to your daily skincare regimen as you would have liked, make a start today. The age-old Asian secrets of beauty and harmony are yours to uncover with just 5 minutes a day spent on Sulwhasoo’s certified eye and skincare range.

Before you go: Robinsons, Sulwhasoo, Chanel Ephemeral & more new stores to hit up in the Klang Valley