Swarovski's First Crystal Studio In Southeast Asia Opens In Malaysia
Since 1895, Swarovski has pioneered the use high quality crystals as beautiful accessories from jewellery to lighting solutions. Today, it is further redefining the jewellery retail scene with the introduction of the new Crystal Studio Concept designed to enhance the way one shops for its crystal jewellery.
A choice of raw materials recalls a studio-like atmosphere, contrasting a warm and enchanting colour palette with Swarovski's iconic blue throughout the store. Bringing the physical shopping experience into the digital age are the presence of interactive tablets that provide styling tips and large screens displaying striking visuals.
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The new Swarovski retail concept truly puts consumers at the center: inviting them to experiment and style their sparkle with our products, giving them the opportunity to mix and match, like in a creative studio, but in an environment designed to integrate physical and digital dimensions.
Taking centre stage is the Crystal Bar, an immersive jewellery station where one can curate looks with its wide range of accessories. The mirrors boast different light settings, allowing you to discover how the jewellery will look on you in different environments. You can also discover styling inspirations from Swarovski community of influencers virtually.
- Images Swarovski