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Watches Jewellery Swarovski's First Crystal Studio In Southeast Asia Opens In Malaysia

Swarovski's First Crystal Studio In Southeast Asia Opens In Malaysia

Swarovski's First Crystal Studio In Southeast Asia Opens In Malaysia
The first Swarovski Crystal Studio
By Rachel Wibisana
September 16, 2020
This new retail concept is located in Mid Valley Megamall, Kuala Lumpur

Since 1895, Swarovski has pioneered the use high quality crystals as beautiful accessories from jewellery to lighting solutions. Today, it is further redefining the jewellery retail scene with the introduction of the new Crystal Studio Concept designed to enhance the way one shops for its crystal jewellery.

A choice of raw materials recalls a studio-like atmosphere, contrasting a warm and enchanting colour palette with Swarovski's iconic blue throughout the store. Bringing the physical shopping experience into the digital age are the presence of interactive tablets that provide styling tips and large screens displaying striking visuals. 

See also: 5 Celestial-Themed Jewellery We Love

The new Swarovski retail concept truly puts consumers at the center: inviting them to experiment and style their sparkle with our products, giving them the opportunity to mix and match, like in a creative studio, but in an environment designed to integrate physical and digital dimensions.

Michele Molon, EVP omnichannel and commercial operations

The Crystal Bar in iconic Swarovski blue
The Crystal Bar in iconic Swarovski blue

Taking centre stage is the Crystal Bar, an immersive jewellery station where one can curate looks with its wide range of accessories. The mirrors boast different light settings, allowing you to discover how the jewellery will look on you in different environments. You can also discover styling inspirations from Swarovski community of influencers virtually. 

See also: Harry Winston Presents Sophistication & Strength In The Emerald Collection

  • Images Swarovski

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Watches & Jewellery Swarovski Crystal Studio Jewellery Gifts Mid Valley Megamall

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