This new retail concept is located in Mid Valley Megamall, Kuala Lumpur
Since 1895, Swarovski has pioneered the use high quality crystals as beautiful accessories from jewellery to lighting solutions. Today, it is further redefining the jewellery retail scene with the introduction of the new Crystal Studio Concept designed to enhance the way one shops for its crystal jewellery.
A choice of raw materials recalls a studio-like atmosphere, contrasting a warm and enchanting colour palette with Swarovski's iconic blue throughout the store. Bringing the physical shopping experience into the digital age are the presence of interactive tablets that provide styling tips and large screens displaying striking visuals.
See also: 5 Celestial-Themed Jewellery We Love
The new Swarovski retail concept truly puts consumers at the center: inviting them to experiment and style their sparkle with our products, giving them the opportunity to mix and match, like in a creative studio, but in an environment designed to integrate physical and digital dimensions.
