When it was first launched in 2000, the J12 watch quickly caught the attention of connoisseurs for its beautiful black case crafted in ceramic, a material coveted for its extreme hardness (which is four times harder than steel) and scratch-proof quality. It was conceived by Chanel's artistic director, the late Jacques Helleu, who wanted a beautiful luxury watch but with a difference—suffice it to say, he got his wish.
Distinguished by pure lines and innovations, over the years the J12 has appeared in many forms, from haute horlogerie to haute joaillerie, each designed to showcase the maison's unique artisanal skills. For certain, the J12 has helped a Parisian fashion brand like Chanel to be considered a serious player in Swiss watchmaking.
See also: The New Chanel J12 Is Armed With A New In-House Movement