‘Kami,’ meaning ‘we’ in Malay, is non-inclusive of the recipient, denoting exclusivity. What informed your decision when naming the company?
Both: ‘Kami’ means ‘paper’ in Japanese, and we have always been fascinated with Japanese design in product packaging, which is not just aesthetically pleasing, but always functional. These are two guidelines we abide by: to combine art direction with thoughtful personalisation. The outcome is functional and inspired stationery that’s enjoyed by both the sender and receiver.
Of course, ‘kami’ is also a word in Malay – the national language of Malaysia where we’re proudly based.
You met each other while working in the design department of Pavilion Kuala Lumpur, the cream of the crop of luxury shopping centres. Did this inform your understanding of the luxury market?
Christina: Definitely. In-house designers practically live and breathe the mall’s branding. We were tasked with delivering concepts and visuals that put Pavilion at the forefront of luxury fashion malls. It was a good (albeit stressful) training ground and priceless exposure to the luxury market.