Jameela Jamil and Sara Kuburic have been long-time advocates of self-love, making them the perfect ambassadors for The Body Shop's Self-Love Uprising Campaign
To cope with the anxiety caused by this global pandemic, many people have turned to the calming world of skincare and beauty to treat themselves to a little self-love. This in turn sparked a bigger conversation about self-love, which then evolved into an empowering movement to inspire confidence and body-positivity among women.
Related: International Women's Day 2021: 5 Inspiring Quotes By Malaysian Women
This message resonates with Anita Roddick, the founder of The Body Shop, who believes that beauty is about an active, outward expression of everything you like about yourself.
Expanding on this philosophy, The Body Shop launched the Self Uprising Campaign, which kickstarted on International Women's Day on March 8. Through this campaign, women are reminded about the importance of showing self-love and The Body Shop is giving them a safe space to share their journey.
The faces of the campaign are The Good Place actress and activist Jameela Jamil and self-described millennial therapist Sara Kuburic who boasts 770k followers on Instagram. The two feminists have made a name for themselves as advocates for radical self-love and are role models for young women.
See also: Inspiring Women: Sarah Ann Chou Of Doctors Without Borders In Malaysia
Here, they share more about this partnership with The Body Shop as well as their individual journeys of self-acceptance.