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FashionThe Bubbly Americana Style Of Tommy Hilfiger's Coca-Cola Capsule Collection

The Bubbly Americana Style Of Tommy Hilfiger's Coca-Cola Capsule Collection

Photo credit: Tommy Hilfiger
By Aina Izzah
April 04, 2019
Tommy Jeans Coca-Cola Capsule collection revisits the merchandising of the iconic beverage that started in the impending age of pop culture.
Photo credit: Tommy Hilfiger
Photo credit: Tommy Hilfiger

The bold rugby shirts bearing the name of the soda drink was American fashion at its peak especially when the Coca-Cola gear was worn by hip-hop musicians and streetwear aficionados of the 1980s to 1990s.

Seen in music videos and a cameo as a Coca-Cola vest in the documentary “Paris is Burning”, the man behind this youthful line of frank branding is none other than designer Tommy Hilfiger who created the first collection in 1986.

Photo credit: Tommy Hilfiger
Photo credit: Tommy Hilfiger
 

The Tommy Jeans Coca-Cola Capsule collection is a blast from the past with the introduction of a special re-edition of the 1980s styles, in a campaign that captures the sepia look of vintage Coca-Cola ads.

By combining the logos of both Tommy Jeans and Coca-Cola, it’s apparent that the series consisting of tees, sweats, hoodies and rugby shirts do not hold back on its vibrant colour blocking of red and white shades that’s a mesh of sugary pop and pleasant nostalgia.  

Read also: This Tommy Hilfiger X Lewis Hamilton Collection Will Have Your Heart Racing.

Photo credit: Tommy Hilfiger
Photo credit: Tommy Hilfiger
Photo credit: Tommy Hilfiger
 

A style heritage that’s rooted in American pop culture, pairing the collection with high-waisted denim and the striking Tommy Hilfiger sneakers will give you a rebooted new wave fashion from the pre-pocketed Internet era.  

The collection will be available at select Tommy Jeans stores worldwide and online at tommy.com from April 5 onwards. 

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FashionTOMMY HILFIGERCOCA-COLA1980S FASHIONJEANSCAPSULE COLLECTION

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