The Best Fashion Launches In July 2021
If you’re dying to know what’s hot in fashion this month, Tatler’s got you covered. From Prada’s hot new sneaker collaboration with Adidas, to the graphic urban art form that’s inspiring fashion brands, these are our top picks to shop in July.
What: Launch of Le Pliage Green, a new bag made from recycled nylon
Why: As part of its on-going commitment to sustainability, French brand Longchamp has launched its new Le Pliage Green—its iconic bag that is now made from recycled nylon. The brand aims to increase the use of this responsible material in its flagship Le Pliage line, eventually using it fully in its production by 2022. The Le Pliage Green line will come in four colourways inspired by nature: Forest, Ocean, Earth and a limited-edition Snow.
Who: Alexander McQueen
What: Launch of McQueen Graffiti collection
Why: True to its founder’s iconoclastic spirit, the British brand has launched a capsule collection titled McQueen Graffiti this month. The range includes ready-to-wear, handbags, sunglasses, and fashion jewellery, each bearing the house’s logo reimagined in a punk-inspired scrawl. The new launch is accompanied by an outdoor campaign in some of the world’s top cities including London, Paris, Milan, New York, Los Angeles, Miami, Dubai; closer to home, cities such as Tokyo, Seoul, Shanghai, Beijing and Hong Kong will also get the McQueen Graffiti treatment on what the brand mysteriously calls “unconventional locations” for now. Stay tuned.
What: Release of CT-03 sneakers
Why: First seen on the runway of Celine’s ‘Teen Knight Poem’ Winter 2021 men’s show, the CT-03 sneaker is finally available in stories worldwide. Drawing on vintage sports aesthetics and basketball sneakers from the 1980s and 1990s, the high-top sneaker style is made from 100 per cent calfskin, and boasts the signature Celine logo on the heel, cross-upper strap and outsole. Perfect for sneakerheads looking for that fashion upgrade.
What: A capsule collection inspired by street art
Why: Drawing inspiration from urban art, Tod’s creative director Walter Chiapponi created the Tod’s Graffiti collection, featuring hand-drawn motifs and messages—such as “Dream”, “Amor”, and “In Love We Trust”—aimed to reflect the energy of the line’s eponymous art form. The brand's iconic Gommino, sneakers, and the T Timeless bags have all been given the graphic treatment, all while highlighting the Italian brand’s commitment to craftsmanship and innovation.
Related: Tod's Summer Collection Recalls A Sunny Experience In Italy
What: Launch of the Goya bag
Why: Having given us several hit bags in the last few years—the Puzzle, the Hammock, the Balloon, to name a few—Loewe is introducing yet another instantly desirable It bag to add to our wardrobes. Dubbed the Goya, the style was first seen on the brand’s fall-winter 2021 runway collection, and is available in four sizes—Goya, Goya Small, an Accordion Clutch and Cardholder. What’s more, the Goya will come in a variety of bold colours—think sunshine yellow, azure blue—that will give your outfits that punch of positivity in the months ahead.
See also: HyunA Is Loewe's New Global Ambassador
Who: Coach and BAPE
What: BAPE x Coach collection
Why: All-American brand Coach partners with Japanese streetwear pioneers BAPE for a cooler-than-thou streetwear collection that celebrates the spirit of both New York and Tokyo. The collection spans ready-to-wear, leather goods, footwear and accessories, and will feature a specially reimagined logo that combines Coach’s Signature logo with BAPE’s instantly recognisable Ape Head motif. The accompanying campaign also features a diverse cast of fashion’s coolest stars, including Megan Thee Stallion, Cordae, and Kōki.
What: Launch of the new TB Summer Monogram collection
Why: “For my third TB Summer Monogram collection, I wanted to celebrate the balance of our heritage with the importance of always evolving and looking forwards,” said Riccardo Tisci, Burberry’s chief creative officer. “The collection captures that optimistic feeling of summer and that feeling of constant momentum, the excitement for what’s next.” To that end, Tisci has refreshed the TB logo in new summer-inspired colourways, including cobalt blue, deep royal blue and mid grey, for the summery capsule of sunny essentials, as seen on the campaign’s star, Naomi Campbell.
See also: Burberry Commits To Becoming Climate Positive By 2040
Who: Oakley and Jeff Staple
What: The Oakley X Jeff Staple ROYGBIV Spectrum collection
Why: For its latest collaboration with streetwear legend Jeff Staple, Oakley’s iconic Frogskins sunglasses have been given the rainbow treatment, with colours drawn from the ROYGBIV Spectrum. The collection includes four Frogskins styles—Frogskins Classic, Frogskins Mix, Frogskins 35th Anniversary and Frogskins Lite—and will each come with Staple’s iconic pigeon motif on the lens and a neoprene strap.
Who: Adidas and Prada
What: The new A+P Luna Rossa 21 sneakers
Why: Following the immense popularity of its first collaboration, Adidas and Prada have come together once again to give us sneakers that are as fashionable as they are functional. Taking inspiration from the sneaker worn by the Luna Rossa Prada Pirelli team at the Prada Cup, the A+P Luna Rossa 21 sneakers will come in a black and grey colourway, and will come with a co-branded shoebag featuring both Adidas’ trefoil logo and Prada’s iconic Linea Rossa logo.
See also: Tatler X Prada: An Exclusive Fashion Preview
Who: Kate Spade New York
What: “I Love NY” capsule collection
Why: Paying homage to the city the brand was founded, Kate Spade New York is introducing its new “I Love NY” capsule collection, featuring the iconic “I Love NY”, designed by the late graphic designer Milton Glaser. The capsule collection will feature the logo on the new Manhattan tote bag, a 3-D molded red leather apple bag, a crossbody, a zip pouch, protective phone and Airpod cases, and shoes.
“There’s a magic to New York that can’t be found anywhere else, and nothing embodies that spirit more than the classic ‘I Love NY’ logo,” said Jenny Campbell, Kate Spade New York’s chief marketing officer. “This capsule allows us to share our love openly with both our community here in NYC, and around the globe.”
See also: 9 Designer Micro Bags You Need In Your Closet Now