The dUCk Group’s Butterfly Effect Takes Flight

Above Embrace the butterfly effect. (Photo: The dUCk Group)

The dUCk Group, founded by entrepreneur extraordinaire and Generation T Lister Vivy Yusof, is making many hearts a-flutter with the latest release of its Butterfly Collection to celebrate life’s different experiences, specifically D’s life journey.

For those not in the know, D is the character after which the brand revolves. This time around, we have D’s mother penning a heartfelt note for her daughter who – in her eyes – will always be the lovely, cheeky girl ever-ready to explore new things.

But it was this bit that made our eyes mist over: “I never told you this, but sometimes I would go to your room and lie on your bed because I missed you.” Ahhh…mothers.

Also read: Vivy Yusof and Fadza Anuar on building their empire, FashionValet

Above Vivy Yusof seen here with the limited edition Butterfly dUCk scarf and tote bag in blue. (Photo: The dUCk Group)

This special collection beautifully commemorates growing up, making a butterfly-line for the world but always flying back to where one belongs. And that’s a lovely message to start 2018 with!

"This collection is extra special because it is the first time dUCk has a collection narrated by someone else other than D. This time it's D's mum. Seeing it from a mother's perspective makes it so different and eye-opening," ruminates Vivy on the cornerstone of this collection that wraps up The dUCk Group's limited edition release for 2017.

Above The hardcover notebook in nude. (Photo: The dUCk Group)

The limited edition Butterfly dUCk collection comprises scarves (RM300), tote bags (RM400) and hardcover notebooks (RM40) in blue, nude, yellow and green. On sale now at the dUCk Store in Pavilion KL, FashionValet in Bangsar Village II and on fashionvalet.com.

Topics

butterfly fashion valet Vivy Yusof dUCk scarves the duck group muslimah fashion

Tatler Asia

The dUCk Group’s Butterfly Effect Takes Flight