Datin Che Puan Amelia puts to the test Urban Decay VICE lipsticks' promise of colour, comfort and staying power alongside a range of shades that can match most skintones.

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As if to challenge the old saying that a girl can never have too many lipsticks, Urban Decay’s latest lipstick collection comes in a staggering total of 100 shades. 

The new VICE collection truly has it all, from bold brights to dark sexy mattes and super versatile nudes. Unbelievable number of shades aside, it is luxuriously creamy in texture thanks to Urban Decay's proprietary Pigment Infusion System that promises rich payout and superior colour dispersion in a single swipe. Yummy butter also blends comfort, hydration and nourishment while aloe vera, jojoba, avocado and babassu oils moisturise and soften lips with wear.

They come in a total of six indulgent finishes as well from intense mattes to Urban Decay’s signature cream all the way to a youthful sheer shimmer.

Can a lipstick really promise colour, comfort and staying power alongside a range of shades that can match most skintones?

Datin Che Puan Amelia Thripura Henderson tries it out.

She says: "I’ve been a fan of Urban Decay for a long time and the shades I tried from the VICE collection are Backtalk, a pink-nude everyday comfort matte; Firebird a super hot cream Fuchsia; and 714, a medium red with warm undertones and a mega matte finish.

Backtalk is my favourite. Matte lips are incredibly trendy at the moment and I feel like a lot of the times, comfort is sacrificed and you end up with almost painfully dry, flaky lips. This did not happen with this one at all. It’s very hydrating and almost feels like you have nothing on. The only issue I had with this one is that I was expecting a ‘comfort matte’ and it still has a slight amount of shine, but for an every day lipstick, a slight amount of shine is a small price to pay for a really comfortable formula that lasts really well on the lips.

Firebird is another beautiful lipstick but the issue I had with it is that it did require touch-ups considerably more than the other two formulas throughout the day, which is generally to be expected with cream formulas. The colour is gorgeous so if you prefer hydrating formulas and touchups don’t bother you, this one is for you. 

The final lipstick I tried from the collection was the mega matte 714 and unfortunately, this one I liked the least. It is a beautiful colour but it was a bit too dry for my liking. It skipped on my lips and didn’t quite get into the fine lines so I had to apply it with a lip brush to get it to look smooth which is usually something I skip as I like to swipe-and-go straight out of the tube. I would highly recommend moisturising your lips before wearing this particular formula but on the flip side, I did not have to touch up once, even through lunch.

Overall, I am quite impressed with this collection as they seem to have a shade and formula for everyone and so ultimately I do think everyone will be able to find something to make them happy. My personal favourite is the comfort matte which is a real winner and I am definitely interested in repurchasing more colours with this formula."

If you're on the hunt for an on-the-go  foundation, Ju Nn Phang has the lowdown on Lancome's Blanc Expert Cushion Compact.