Following the new set of not-so-traditional families (two dads or two moms), the now widely used middle finger and Kimoji that broke the Apple app store, emojis are indeed a big deal and a hugely popular way to communicate and express yourself without words.

Luxury fashion brand Versace adds on to the world of digital creative expression with its Versace Emoji app, underlined by the iconic Medusa smileys with a range of playful expressions and styles.

Use it on your existing photos or create new images with the different emoji stickers, backgrounds, filters and text colours. The app is available free on both iOS and Android.

Additionally, Versace has created a capsule collection of Versace Emoji t-shirts to mark the emojification of the iconic Italian brand.

The tees for both men and women will be available at Versace boutiques worldwide and Versace.com.

How about expressing your fashion sense with a Medusa arm candy?