Known for more than a century as the premium utility and outdoor accessories brand, Victorinox Swiss Army celebrates turning 130 years old with a new indestructible I.N.O.X watch that promises to last more than a lifetime.

Founded in 1884, Victorinox started the brand with only knives for the Swiss Army and slowly moved into the horology world to provide additional support to those who require sturdy equipments for outdoors and extreme activities.

Now in 2014, the brand has created a new watch design for Baselworld 2014 to celebrate its 130th anniversary. With the tagline 'Forged To Resist', the watch is said to be able to withstand the weight of a 60-tonne truck and survive a fall from a three-storey building.

To prove it, the company has released a series of videos to show the invincibility of the I.N.O.X watch and the most impressive video to-date is the demonstration where the watch is frozen in a giant ice cube and torched with two flamethrowers.

After witnessing that unbelievable feat, we can say that this watch can last you more than a lifetime, no matter if you're an Artic expeditionist, a fire fighter or a Hollywood blockbuster stuntman.

(Photo and video courtesy of Victorinox Swiss Army)

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