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FashionWatch: Discovering Objects Of Desire At The New Chanel Suria KLCC Store

Watch: Discovering Objects Of Desire At The New Chanel Suria KLCC Store

Entrance of the Chanel Suria KLCC boutique
Entrance of the Chanel Suria KLCC boutique
By Jessica Liew
December 26, 2018
We tour the newly opened 2-storey Chanel boutique, encountering glittering and wearable treasures that evoke Gabrielle Chanel’s iconic soul.
Follow Malaysia Tatler into the mind of Gabrielle Chanel, materialised in the cosy yet contemporary new Chanel Suria KLCC boutique.

We’ve waited with bated breath for the reopening of Chanel Suria KLCC most of the year. Although we did enjoy every nook of the milestone ephemeral boutique, we were thrilled to be among the first to welcome the store when it debuted late November. Built like a life-sized treasure box, the 2-storey boutique is designed by architect Peter Marino, a firm favourite of the house for his complementary aesthetics codes. The 5,000 sq. m space, modelled after Gabrielle Chanel’s Parisian apartment, is a whisper of the elegant and timeless Chanel heritage, albeit with modern touches.

Swipe below for images of the boutique:

Chanel Suria KLCC exterior façade
Entrance of the Chanel Suria KLCC boutique
Chanel Suria KLCC - Accessories corner on the ground floor
Chanel Suria KLCC - An extension of Chanel accessories
Chanel Suria KLCC - Salon on the upper floor
Side entrance of the Chanel Suria KLCC boutique

The ground floor of the boutique opens into a gallery of its latest offerings, before branching out into bright and spacious rooms of ready-to-wear, accessories, shoes and handbags. Besides the new Chanel 31 bags, patrons have the opportunity to discover the Coco Crush fine jewellery collection, and exquisite timepieces like the Code Coco.  

In keeping with the house’s appreciation for arts, specially commissioned pieces are showcased alongside merchandise like Elizabeth Garouste and Mattia Bonetti’s ‘cabinet jalousie’ and Vik Muniz’s ‘Chanel, Pictures of Diamonds’ that greet you atop the grand staircase. The upper level takes on a cosier ambiance, inviting shoppers for an idyllic touch-and-feel of updated classics, or even reserve for intimate parties.

See also: The Seduction Of Chanel's Timepieces

E-commerce may be booming but the Chanel Suria KLCC store is restoring the desired shopping experience with a dash of creativity.

Visit the store at G06-07 & 105, ground and first floor, Suria KLCC or follow #CHANELatKLCC.

  • Art Direction Dean Shaari
  • Content Direction Dian Pasquinar Kaur
  • Location Chanel Suria KLCC
  • Make-Up The Nail Parlour
  • Model Elena Cheurina
  • Videography M8 Studio
  • Words Jessica Liew


FashionvideoChanelboutique tourCoco CrushFine JewelleryReady To Wear


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