Photo: courtesy of NordWood Themes/Unsplash
Cover Photo: courtesy of NordWood Themes/Unsplash

Exclusive access: follow these Insta accounts for the scoop on luxury watch collectors, CEOs, retailers and influencers

The world of watches extends far beyond the timepieces themselves. That’s why we’ve compiled the ultimate list of the best Instagram accounts to follow for an insider’s take at the world of horology.

These carefully curated accounts offer exclusive access into the personal collections, brand collaborations, industry insights, and trend-spotting that watch lovers crave. From showcasing rare vintage pieces to previewing upcoming releases, these Instagram handles deliver a wealth of knowledge and of course, some interesting wrist candy. Whether you’re looking to deepen your own expertise or simply scroll through to see some mechanical marvels, consider this your passport into the inner circle of watch aficionados.

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1. Takashi Murakami

Why follow?

The Japanese artist known for his use of flowers has collaborated four times with Hublot. The ongoing partnership pushes the boundaries of expression, so follow him for an insider perspective.

2. Gene Marcus

Why follow?

This passionate watch collector likes to share what he knows. His collection includes notable pieces from Akrivia and FP Journe, and the Patek Philippe Nautilus collab with Tiffany.

3. Eric Peng Cheng

Why follow?

The CEO of the Undefeated clothing brand’s first love was a vintage Rolex GMT. He shares both his personal timepieces and the collabs he’s worked on, including last year’s H Moser x Undefeated model.

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4. Omar Traboulsi

Why follow?

Globetrotter Omar Traboulsi shares his vast collection across two Instagram accounts—@thewrongwrist and @the_daddyo—to both awe-inspiring and jealousy-inducing effect.

5. Deremi Ajidahun

Why follow?

Deremi Ajidahun launched the GMT Africa franchise and relaunched GMT GCC in time for last year’s football world cup, bringing expert watch knowledge to aficionados and fans across the Middle East.

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6. Rolf Studer

Why follow?

Rolf Studer embodies the spirit of Oris in life and on the ’Gram, saluting the brand’s eco-consciousness and appreciation of the natural world which is often celebrated through the design of the watches.

7. Jan Edöcs

Why follow?

Jan Edöcs is a dynamic CEO whose out-of-the-box approach has restored visibility and international success to Doxa’s famous orange-dialled diving watches that were originally introduced in the 1960s.

8. Kurz 1948

Why follow?

This Switzerland-based watch seller opened in 1948 and regularly posts about the latest releases from its partner brands, which include Omega, Breitling, Tudor and IWC Schaffhausen.

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