The 2014 FIFA World Cup brings Louis Vuitton back to the fields for the second time to present the World Cup trophy to the world.
It seems like Louis Vuitton is pulling all stops for its 160th Anniversary celebration with a series of collaborations like The Icon and Iconoclasts project and the tailor-made collection for BMW. Now Louis Vuitton will also be center stage at the 2014 FIFA World Cup final on Sunday, July 13.
The Parisian luxury brand's handiwork will be broadcasted around the world when the World Cup trophy is taken out of its bespoke monogram case and presented to the winning captain following the final of the global football bonanza.
It will be the second time the Louis Vuitton case has been used, following on from the 2010 finals in South Africa. Commissioned that year by FIFA, the case was handmade in the brand's Asnières, France workshops and was custom-designed to fit the 36cm high, solid gold and malachite trophy. As with all Louis Vuitton trunks, the case is covered in the classic monogram canvas, with a brass lock and reinforced brass corners.
Previous special commissions from the Asnières workshop include a portable tea service for the Maharaja of Baroda as well as the case for the silver ewer of the America's Cup, the world's oldest sporting trophy, which dates back to 1851. The brand's signature luggage has appeared across pop culture, including in Wes Anderson's cult 2007 railway adventure movie "The Darjeeling Limited."
(Source and Photos: AFP Relaxnews)
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