This coming spring, HUGO by Hugo Boss starts a rebellion where suits and pants take an athletic sprint.
HUGO has always been the modern and urban diffusion line of the Hugo Boss range and this coming spring 2014, the urbanite decides to put on his rebellious guise to strut the streets with a series of digital camouflage prints, restructured suits and tracksuit inspired dress pants.
Here we feature 5 key looks from the HUGO Spring/Summer 2014 collection that are perfect for the man who treks the concrete jungle.
When camouflage gets pixelised in blue
Representing the quintessence of the collection story, “Urban Rebel" lends a refreshing take to the HUGO man’s style with a digital camouflage printed in icy blue pixels. Paired with skinny fit pants and signature HUGO red shirt, the printed jacket is perfect for rainy days when you need to save your suit from getting drenched with water.
The trackie goes blacktie
This season, the dress pants draws inspiration from the classic jogging tracksuits. Instead of the expected button/hook clasp, HUGO gives you the elastic waistband that goes down to a fitted pant with zipper accents to create a dynamic look to freshen up your formal attire.
When in doubt, there's always red
For that ultra-elegant, futuristic and decidedly masculine look, look no further than HUGO’s hallmark two-button red suit worn with the camouflage-pixel print shirt. The silhouette gives a slimming and muscle-toning effect for a suave and dandy look that's bound to impress.
One for the blousy sleeved blazer
For the more unconventional look, a cotton blazer made with contrasting nylon sleeves offer an extra urban twist for the younger man. The suits are transformed using a sportswear motif to create ease in movement while looking impeccably sharp for a formal event without breaking the dress code.
Times when blazers are non-existent
For less formal affairs where a shirt-and-pant look suffices, HUGO isn't short on statement shirts. Other than the camouflage pixel, there is also the horizontal stripe print that takes inspiration from the streets itself, bearing resemblance to road dividers.