Fabulous & Fun: The Graphic New Fendi Selleria Roma/Amor Is Here

Fendi’s new drop adds dimension to its heritage, with neon tones and 3D elements adopted from a collaboration with graffiti artist, Pref.

Neon, graphic-style logos and a refreshing sportiness: Fendi, the house of craftmanship, indulges its appreciation for contemporary art through the comeback of a new Selleria Roma/Amor drop. For this new collection, the Roman luxury maison picked up where it left off with graffiti artist Pref, the inventor of Fendi’s fetching new logo. The lively collaboration presents an exclusive range of ready-to-wear apparel and accessories for both adults and little ones, each popping with a vibrant 3D flair.

1. Feminine insignias

Above Photo: Courtesy of Fendi

Design notes: The women’s capsule collection revolve around a signature geometric and colourful parellelpiped, dipped in fluorescent tones. Rainbow-inspired inserts contrast with small design details and exaggerated graphics, lending edgy sportiness to the refined aesthetics of feminine plissé dresses and skirts, and house-style brown and gold colours.

Above Photo: Courtesy of Fendi

What’s to love: An oversized leather bomber, a mink fur coat and one-shoulder dress with FF pattern. For the street-style squad, the cropped windbreakers with maxi pockets and oversized puffer jackets formulate a ski-set #ootd, whilst athleisure is given a nod via stamp-like FF logo patterned, swimwear-inspired apparel.

2. Covetable Accessories

Above Photo: Courtesy of Fendi

Design notes: Fendi’s iconic accessories is not to be left out, streaked with eccentric symbols pervading Fendi’s Selleria Cuoio Romano leathergoods. Trademark bags like the Peekaboo, Baguette and Trésor are embellished with a makeover of neon shades like fuchsia, yellow, red and its classic colour combination. Making its mark on footwear, the Selleria Roma/Amor graphics lend a cool sportiness to the collection with vivid hues of blue, orange, pink and aqua green.

Above Photo: Courtesy of Fendi

What’s to love: The Peekaboo X-Lite and micro Mon Trésor emblazoned in punchy shades of fuchsia, yellow and red breaths life into Fendi’s classic colour palette. For footwear, we particularly love the FFreedom sandals and wedges that are made with soft Lycra and imbued with acid-bright neons.

3. Men, A-La Mode

Above Photo: Courtesy of Fendi

Design notes: Though comfort and practicality reign in the men’s capsule collection, props go to the street and sportswear-inspired creations injected with the collection’s iconic graphics. Be it printed or embroidered onto style essentials, the Selleria Roma/Amor effect lends advantage to the street-smart appeal of modern menswear.

Photo 1 of 2 Photo: Courtesy of Fendi

Photo 2 of 2 Photo: Courtesy of Fendi

What’s to love: Besides the basics, we appreciate the extra mile with all-over print on silk pajama sets and nylon windbreakers. Sneakers and pouches too are streamlined with these multihued effects.

4. No Child's Play

Above Photo: Courtesy of Fendi

Designs to love: Consider the children’s capsule a mini-me copy of the Selleria Roma/Amor: The playful spirit is kept fun-sized in a range of outerwear like denim bombers, parkas, and windbreakders, whilst hoodies, dresses and T-shirts are adorned with the collection’s graphic icons.

Above Photo: Courtesy of Fendi

What’s to love: Girly plissé dresses and a series of cotton piquet frocks that are as chic as they are comfortable—following in the footsteps of the discerning adults.

This and more classic collections on Fendi.com.

Topics

Fendi Selleria Roma/Amor Logomania athleisure capsule collection

Tatler Asia

Fabulous & Fun: The Graphic New Fendi Selleria Roma/Amor Is Here

1. Feminine insignias

2. Covetable Accessories

3. Men, A-La Mode

4. No Child's Play