Omega's "Her Time" Exhibition Traces Its Rich History Of Ladies' Watches
Nicole Kidman was the guest-of-honour at the recent “Her Time” exhibition opening in St. Petersburg. Appointed as Omega’s brand ambassador in 2005, Kidman attended the first ever “Her Time” in Milan in 2015 as well as the exhibition’s first Asian location in Shanghai the following year.
In a show of its seriousness in producing high quality feminine watches, Omega’s first brand ambassador was a woman. In 1995, supermodel Cindy Crawford became the first brand ambassador of Omega, a title she still holds today.
Actress Siti Saleha and her husband Ahmad Lufti were some of the Malaysian guests at Omega's "Her Time' exhibition opening in St. Petersburg last week.
Must-read: Ahmad Lufti's love letter to Siti Saleha
Looking resplendent in an emerald green dress, Marion Caunter attended the Omega "Her Time" exhibition opening in St. Petersburg last week.
Also see: Marion Caunter's day-by-day account of her experience at Paris Fashion Week 2017
This was one of the Omega’s earliest wristwatches for ladies in 1906. Notice how the 12 o’clock hour marker was at ‘3’ - this is because it was adapted from the Lepine pendant watch with the crown at ‘12’. As such the wrist strap had to be positioned at ‘3’ and ‘9’.
In 1937, Omega made the Medicus watch specially for nurses. It was also its first wristwatch to feature a central seconds hand.
When Art Deco became a popular movement in the 1920s and 1930s, Omega became bolder with its design, culminating in this incredibly rare jewellery watch with extendable Tubogas bracelet in 1946.
The first Ladymatic was released in 1955, and it boasted the world’s smallest chronometer-certified automatic calibre.
Omega often collaborated with well-known designers on jewellery timepieces. One of the most spectacular was the Moldavita watch designed by Gilbert Albert for the New York World's Fair in 1964; it is crafted from a piece of real meteorite.
Also see: 6 glamorous watches destined to be precious heirlooms
The Ladymatic was updated in 2010 with the groundbreaking Co-Axial movement.
A new feminine collection, Tresor, was launched earlier this year. Targeted at a younger audience with its sophisticated modern shape and elegantly curved diamond paving, Crawford’s daughter Kaia Gerber was appointed the face of the collection.