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Watches JewelleryOmega's "Her Time" Exhibition Traces Its Rich History Of Ladies' Watches

Omega's "Her Time" Exhibition Traces Its Rich History Of Ladies' Watches

Photo: Omega
By Brian Cheong
By Brian Cheong
September 04, 2018
Since it debuted in Milan in 2015, “Her Time” exhibition has been diligently championing Omega’s dedication to women’s watches around the world including stops in Shanghai and Sydney. Showcasing the Swiss watchmaker’s strength in this department, the latest edition of “Her Time” is currently happening at St. Petersburg’s neoclassical The Marble Palace until Sept 12. The spectacular opening on Aug 29 was attended by a host of local and international celebrities including actress Siti Saleha and her husband Ahmad Lufti as well as Marion Caunter. The historical halls of the palace also serve as the perfect setting for discovering more about Omega’s vintage watches crafted for the feminine wrists. Not surprisingly, each watch marks a significant milestone in Omega’s history.
Photo: Omega
Photo: Omega

Nicole Kidman was the guest-of-honour at the recent “Her Time” exhibition opening in St. Petersburg. Appointed as Omega’s brand ambassador in 2005, Kidman attended the first ever “Her Time” in Milan in 2015 as well as the exhibition’s first Asian location in Shanghai the following year.

Photo: Omega
Photo: Omega

In a show of its seriousness in producing high quality feminine watches, Omega’s first brand ambassador was a woman. In 1995, supermodel Cindy Crawford became the first brand ambassador of Omega, a title she still holds today.

Photo: Omega
Photo: Omega

Actress Siti Saleha and her husband Ahmad Lufti were some of the Malaysian guests at Omega's "Her Time' exhibition opening in St. Petersburg last week.

Must-read: Ahmad Lufti's love letter to Siti Saleha

 

Photo: Omega
Photo: Omega

Looking resplendent in an emerald green dress, Marion Caunter attended the Omega "Her Time" exhibition opening in St. Petersburg last week. 

Also see: Marion Caunter's day-by-day account of her experience at Paris Fashion Week 2017

Photo: Omega
Photo: Omega

This was one of the Omega’s earliest wristwatches for ladies in 1906. Notice how the 12 o’clock hour marker was at ‘3’  - this is because it was adapted from the Lepine pendant watch with the crown at ‘12’. As such the wrist strap had to be positioned at ‘3’ and ‘9’.

Photo: Omega
Photo: Omega

 In 1937, Omega made the Medicus watch specially for nurses. It was also its first wristwatch to feature a central seconds hand.

Photo: Omega
Photo: Omega

When Art Deco became a popular movement in the 1920s and 1930s, Omega became bolder with its design, culminating in this incredibly rare jewellery watch with extendable Tubogas bracelet in 1946.

Photo: Omega
Photo: Omega

The first Ladymatic was released in 1955, and it boasted the world’s smallest chronometer-certified automatic calibre.

 

Photo: Omega
Photo: Omega

Omega often collaborated with well-known designers on jewellery timepieces. One of the most spectacular was the Moldavita watch designed by Gilbert Albert for the New York World's Fair in 1964; it is crafted from a piece of real meteorite.

Also see: 6 glamorous watches destined to be precious heirlooms

Photo: Omega
Photo: Omega

The Ladymatic was updated in 2010 with the groundbreaking Co-Axial movement.

Photo: Omega
Photo: Omega

A new feminine collection, Tresor, was launched earlier this year. Targeted at a younger audience with its sophisticated modern shape and elegantly curved diamond paving, Crawford’s daughter Kaia Gerber was appointed the face of the collection.

Tags

Watches & JewelleryOmegaOmega Her Time exhibitionNicole KidmanVintage WatchesLadies Watches

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