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Watches Jewellery Luxury With A Conscience: Chopard Targets 100% Ethical Gold By This July

Luxury With A Conscience: Chopard Targets 100% Ethical Gold By This July

Fairmined gold ingots. Photo: Chopard
By Brian Cheong
By Brian Cheong
April 07, 2018
We love our diamond jewellery and gold watches but this affection is certain to multiply when there is certifiable assurance that the precious materials used to construct these objects of beauty are sourced via ethical means.
Fairmined gold ingots. Photo: Chopard
Fairmined gold ingots. (Photo: Chopard)
Palm d'Or in Fairmined gold for Cannes Film Festival. Photo: Chopard
Palm d'Or in Fairmined gold for Cannes Film Festival. (Photo: Chopard)

Driven by a passion for sustainability and philanthropy, Chopard embarked on a Journey to Sustainable Luxury in 2013. It became the first watch and jewellery brand to partner with South America’s Alliance for Responsible Mining (ARM) that supports and enables small scale mining communities to reach Fairmined certification (think Fairtrade but for gold) while also providing training, social welfare and environmental support.

Also read: The must-see timepieces from Baselworld 2018

Since 2010, it is also a member of the Responsible Jewellery Council (RJC) committed to ethical sources of diamonds and other precious stones. Chopard’s dedication to the membership recently led it to cease acquiring Burmese gemstones in light of the escalating Rohingya crisis.

Deepening its commitment to the cause, Chopard announced at Baselworld 2018 that it would use only Ethical Gold for the production of all watches and jewellery from July this year. Defined as “gold acquired from responsible sources, verified as having met international best practice environmental and social standards”, Chopard is also measuring this Ethical Gold pursuit against the UN Global Goals for sustainable development.

L.U.C Full Strike. Photo: Chopard
L.U.C. Full Strike. (Photo: Chopard)

Baselworld 2018 releases made of Fairmined gold

The L.U.C Full Strike, Chopard’s first minute repeater that won the Best In Show prize at last year’s Grand Prix d’Horlogerie de Geneve, now appears in Fairmined 18k white gold. The 42.5mm case features a vertical satin-brushed case band for a handsome contrast with the polished bezel and caseback. The shine of the gold is also guaranteed to remain stable for a long time thanks to the presence of palladium in the alloy. The dial is also crafted of white gold but given silver galvanic finishing.


Green Carpet Collection earrings. Photo: Chopard
Green Carpet Collection earrings. (Photo: Chopard)

The aptly named Green Carpet Collection comprises two new high jewellery sets of necklaces and earrings in intricate diamond lacework. The RJC-sourced diamonds are set on Fairmined gold.


Watches & Jewellery Chopard Gold Ethical Gold Luxury Watches Jewellery


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