Driven by a passion for sustainability and philanthropy, Chopard embarked on a Journey to Sustainable Luxury in 2013. It became the first watch and jewellery brand to partner with South America’s Alliance for Responsible Mining (ARM) that supports and enables small scale mining communities to reach Fairmined certification (think Fairtrade but for gold) while also providing training, social welfare and environmental support.
Also read: The must-see timepieces from Baselworld 2018