This resume was enough to convince Jérôme Biard, CEO of Corum, that Hu Bing was the best candidate to personify the brand’s “Craft Your Dreams” philosophy. “He’s a true Chinese gentleman. His achievements in diverse areas proved his magnificent talent. His pursuit of excellence and continuous breakthroughs are the best interpretation of Corum’s persistent progress in fine watchmaking,” Biard elaborated.
“Corum is a pioneer in watchmaking,” enthused Hu Bing. “It has positioned itself at the forefront of watch industry by creating a number of iconic collections in the past 63 years.”
Indeed, the campaign images see the fashion icon posing with all of Corum’s signature models including the Admiral, the Golden Bridge, the Bubble and even the Coin watch with a dial composed entirely of a vintage American coin.
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