Sabrina Tan sits down with Tatler Malaysia to share her journey from skincare enthusiast to industry visionary
After a decade in the tech industry, Sabrina Tan took a leap of faith off the corporate ladder and into the beauty industry, with the revolutionary idea of personalising skincare to each individual and streamlining the skincare routine.
More than a decade later, her beauty company, Skin Inc, has won 140 awards and amassed a global following with loyal fans, including Aimee Song, Son Ye Jin and Chriselle Lim.
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"I was a beauty junkie," she confesses, "I loved trying new products. But I have incredibly sensitive skin, prone to eczema, so the trial and error process was a nightmare. One day, I looked at the skincare graveyard on my vanity table and I decided, 'This needs to stop!'"
Faced with an age-old problem for beauty enthusiasts, Tan engaged troubleshoot mode: "I wanted to know why different skincare ingredients wasn't working for me."
From her root cause analysis, she realised that many things affect the skin: "Every single person's skin is unique to them. It's affected by genes, climate as well as lifestyle, from how often they exercise to how long they spend sitting in front of a laptop screen. For me, I need ceramides to prevent eczema flare-ups and now that I'm growing older, my under-eye circles need a little brightening with Vitamin A and a little more collagen wouldn't hurt!"
As a working mother of two, for whom time is a precious commodity, she went on to ask: "Why can't we just mix everything together?"
That was the basis of the beauty brand's Skin Identity Check, a user-friendly quiz to input all these factors to generate one bottle of serum to address and adapt to individual skin concerns that may change over time.
Personalisation is the best way to future-proof your skincare and ensure that it continues to work for you in the long-term.
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What is the science behind Skin Inc's famous serum cocktail?
Inspired by the mechanism of file encryption, Tan found a simple but revolutionary way to protect active ingredients from oxidation. "Ingredients like Vitamin C turn yellow or brown when exposed to the air," she says. "Using it when it's oxidised is like slathering rotten banana on your face."
Encapsulating active ingredients in colourful caviar-like cases was the key to Skin Inc's customisation mission. Tan was able to mix and match active ingredients without exposing them to the environment or each other. So confident was she in her product that the enterprising Singaporean produced upwards of 70,000 bottles off the bat. "I call it insanity with a purpose," she says. "I had a tiny, 200 sq ft shop and I insisted on making sure that my serums came in six different colours—just in case women wanted pink for the summer or blue for the winter."
I don't live with 'What If?'. I live with 'Why Not?'
From there, her journey has only been filled with more 'A-ha! 'moments on how to transform the skincare experience.
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