At the Corum 2019 product presentation in Beijing recently, the first Chinese male supermodel Hu Bing shared on his latest role as the global ambassador of Swiss luxury watch brand.
Model. Actor. Singer.
As one of the biggest celebrities in Chinese showbiz, Hu Bing has done it all, including a stint as the editor-in-chief of Harper’s Bazaar Men’s Style China. That is until this opportunity to collaborate with Corum.
A renowned name in international fashion, this is surprisingly Hu Bing’s first official venture with a major Swiss luxury watch brand and he is handling it with the kind of suave ease that he has displayed at every job he took on previously.
Also see: National gymnast & Generation T Lister Farah Ann is a Malaysian Friend Of Corum
The fashion icon was introduced to Corum a couple of years ago when he was picking out a wristwatch for an event. Attracted by its cool aesthetic, he asked if he could borrow it to wear for a formal dinner function. The response he got was rather unexpected.
“They told me that if I wanted it, I could have it but I must only wear Corum watches from then on. I said, ‘That’s fine', but I wondered out loud if they had enough watches for me,” he laughs. That got the ball rolling, and last year at the age of 48, Hu Bing came onboard as its global brand ambassador.
He adds that at the event later, he was engaged in a conversation with a fellow celebrity who asked him about the watch he was wearing. “He was surprised that I chose a watch that looks classic and understated because he was under the impression that I would have gone for something with more bling. It was a smart white gold watch without any precious stones on it. That was when I realise that the watch you wear can also reflect your personality.”
ICYMI: Nicole Kidman and Cindy Crawford in Shanghai for the launch of Omega's Constellation
